Marketing and Consumer Behavior

Bachelor of Arts

The Bachelor of Arts with a major in Marketing and Consumer Behavior provides an insight into human psychology. There is also an emphasis on what motivates consumers to make purchasing decisions, and how this understanding can be used to develop marketing strategies.

Major Objectives    

Upon graduating from the major, students should be able to:

  • Integrate Christian principles in critical thinking and decision making.
  • Demonstrate awareness and improvement of thinking and learning strategies.
  • Articulate a basic understanding of the principles of human psychological development.
  • Analyze the motivations of consumers that drive purchasing decisions.
  • Integrate consumer behavior analysis in developing marketing strategies.

120 Semester Hours

  • 45 credits in General Education (see General Education Requirements).
    • ENG3000 Writing in the Discipline Required
  • 36 credits in General Electives
  • 39 credits in Marketing and Consumer Behavior Required Courses
    • 12 credits in Business
    • 15 credits in Marketing
    • 12 credits in Psychology

Required Marketing and Consumer Behavior Courses

39 credit hours in Marketing and Consumer Behavior courses at the 3000-level or above, selected from:

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